Central Coat Auto

Mar 16, 2015   //   by Laura   //   Case Studies

Clients Brief: 

AdWrap-it was approached by Central Coast Auto to organise the branding and onsite signage at a new and temporary car dealership. The dealership was to open in two weeks of AdWrap-it being approached. The dealership is also a temporary location while another permanent site is constructed. The client had initially been investigating pylons and 3D signs similar to other car dealerships, but considering the timeframe and the need for a cost effective temporary solution, was out of options.

Outdoor Advertising Space

Outdoor Advertising for Central Coast Auto

Considerations:

1. The signage must be manufactured and installed within ten days, but not earlier as to ruin the surprise of the new dealership opening.

2. The solution must be cost effective but also portray the international
brands correctly.

3. The site was currently in disrepair and is unique in shape.

Solution:

AdWrap-it designed 7 large high-resolution vinyl banners to be fixed to various locations around the site. Each banner was tailored to suit. The vinyl banners covered unsightly walls and prominently displayed the brands of cars for sale.

The design stage was expedited by AdWrap-it, sourcing a number of the logos and branding directly, instead of through the client. This allowed production to start immediately after sign off and a site check and measure.

Installation was organised as close to the opening date as possible and was compacted into one day allowing for other required work to be conducted on the site simultaneously. A number of banners were modified on site to work around new and existing fittings ensuring there were no delays.

Central Coast Auto

Outdoor Advertising for Central Coast Auto

Results: 

The onsite branding solutions implemented exceeded the client’s expectations. By using vinyl banners the client saved upwards of $40,000 on other options and was able to have all the signage in place by the opening. The quality of AdWrap-it’s design and printing ensured that all the international brands are displayed prominently and accurately. AdWrap-it not only saved the client money but also implemented signage of equal caliber and quality in a much shorter turnaround time than its competitors.